Good packaging design requires the use of knowledge from many disciplines and precise work on every detail. It also art compromises and decisions regarding the priorities of communication – in the design process should take into account a number of manufacturing rules, commercial standards and principles of practical logistics. When designing the packaging we use for inspiration developed during the creation of brand strategy, which defines the graphical representation of the emotional aspects of the brand. Packaging design is the visualization of the brand world and its “Big Idea”, which should be noticeable on the shelf and stored by the customer. Packaging must arouse emotions, invoke good associations that consequently encourage the purchase. It should be the only reason for which the customer reaches the product.
- DESIGNS PACKAGE
- DESIGNS LABEL
- DESIGNS PUNCHS
- DESIGNS NON STANDARD eg. strips, foils, casings
How we make packaging design?